GIANNI VERSACE: A Gianni Versace Biography

GIANNI VERSACE: A Gianni Versace BiographyThe main man behind the most sensual, coveted and recognizable aspects of today’s fashion industry is Gianni Versace. We have Versace to thank for unrepentant glamour and sexuality, high-octane fashion shows, supermodels, celebrities on the front row, the intersections of high art and shameless commerce and global branding… all these things that makes the fashion world such a heady, intoxicating place.
The Italian designer was one of the most important talents to have ever graced the fashion business. He had a distinct vision, the skills and technique to make it a reality, and the courage and sense of salesmanship needed to succeed. He was a gifted original who founded a bold fashion house in 1978 and changed the way the game was played forever afterwards.
His has become one of the most unforgettable names in the business as well as in popular culture. Beyond a name, Versace was a global brand –an aspirational aesthetic, a lifestyle, a philosophy. This is his story...