Go To Market Strategy: Advanced Techniques and Tools for

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Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably
- Used Book in Good Condition
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!

Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.

In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:

Â· Which markets offer the best opportunities for profitable growth?

Â· What do my target customers need? How can I do a lot more business with them?

Â· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

Â· Do I have the right product or solution? How can I create broader customer interest in my offerings?

Â· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Hardcover
ItemPartNumber Green q9834hsdsee
UnitCount 1
EANs 9780750674607
ReleaseDate 0000-00-00

Country	USA
Brand	Routledge
Manufacturer	Routledge
Binding	Hardcover
ItemPartNumber	Green q9834hsdsee
UnitCount	1
EANs	9780750674607
ReleaseDate	0000-00-00

Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably

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