Hacking Growth: How Today's Fastest-Growing Companies Drive

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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpaceâ€™s sorry step-brother, and Uber was a scrappy upstart that didnâ€™t stand a chance against the Goliath that wasÂ New York City Yellow Cabs.Â

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didnâ€™t explode to massive worldwide popularity simply by buildingÂ a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companiesâ€™ extraordinary rise. That methodology is called Growth Hacking, and itâ€™sÂ practitioners include not just todayâ€™s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. Â

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Country USA
Brand Currency
Manufacturer Crown Currency
Binding Hardcover
ItemPartNumber 26724322
Color Red
ReleaseDate 2017-04-25
UnitCount 1
EANs 9780451497215

Country	USA
Brand	Currency
Manufacturer	Crown Currency
Binding	Hardcover
ItemPartNumber	26724322
Color	Red
ReleaseDate	2017-04-25
UnitCount	1
EANs	9780451497215

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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