How to Import Wine: An Insider’s Guide

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

How to Import Wine: An Insider’s Guide

Since the 2011 publication of the first edition of How to Import Wine tectonic change has fundamentally reshaped the US wine business landscape. This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials. Drawing on her real-world experience of these new dynamics, Deborah M. Gray provides essential tools for the establishment of a progressive US wine importing business. As in her first book, she details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.
Country USA
Brand Wine Appreciation Guild
Manufacturer Wine Appreciation Guild
Binding Paperback
ItemPartNumber unknown
ReleaseDate 2018-10-15
UnitCount 1
EANs 9781935879404

Country	USA
Brand	Wine Appreciation Guild
Manufacturer	Wine Appreciation Guild
Binding	Paperback
ItemPartNumber	unknown
ReleaseDate	2018-10-15
UnitCount	1
EANs	9781935879404

How to Import Wine: An Insider’s Guide

You might also like...