How to Write Successful Fundraising Letters

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How to Write Successful Fundraising Letters
- Used Book in Good Condition
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."
In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

http://charitychannel.com/publish/templates/?a=471&z=25
Country USA
Brand Brand: Jossey-Bass
Manufacturer Jossey-Bass
Binding Paperback
ItemPartNumber 078795652X_Good
UnitCount 1
EANs 9780787956523
ReleaseDate 0000-00-00

Country	USA
Brand	Brand: Jossey-Bass
Manufacturer	Jossey-Bass
Binding	Paperback
ItemPartNumber	078795652X_Good
UnitCount	1
EANs	9780787956523
ReleaseDate	0000-00-00

How to Write Successful Fundraising Letters

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