Inside Campaigns: Elections through the Eyes of Political Professionals
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Inside Campaigns: Elections through the Eyes of Political Professionals
Inside Campaigns introduces central factors that drive U.S election outcomes through the eyes of campaign managers. The authors, recognised experts in their field, draw on lessons learned by approximately 150 campaign managers to reveal what drives public opinion and voter turnout. The sample is evenly balanced between Democrats and Republicans and will give students a unique and valuable insight into how campaigns operate.
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