Management Strategy: Achieving Sustained Competitive Advantage

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Management Strategy: Achieving Sustained Competitive Advantage (Irwin Management)

Management Strategy: Achieving Sustained Competitive Advantage, 2e, by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations. The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and, ultimately, outcomes, Management Strategy focuses on the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

Country	USA
Author	Alfred Marcus
Binding	Paperback
EAN	9780078137129
Edition	2
ISBN	0078137128
IsEligibleForTradeIn	1
Label	McGraw-Hill Education
Manufacturer	McGraw-Hill Education
NumberOfItems	1
NumberOfPages	256
PublicationDate	2009-12-28
Publisher	McGraw-Hill Education
SKU	9780078137129
Studio	McGraw-Hill Education
ReleaseDate	0000-00-00

Management Strategy: Achieving Sustained Competitive Advantage (Irwin Management)

You might also like...