Marketing Concepts for Libraries and Information Services

Marketing Concepts for Libraries and Information Services

Product ID: 1856044262 Condition: USED (All books in used condition)

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Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Marketing Concepts for Libraries and Information Services

  • Used Book in Good Condition

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

Technical Specifications

Country
USA
Brand
Brand: Facet Publishing
Manufacturer
Facet Pub
Binding
Paperback
UnitCount
1
EANs
9781856044264