McDonald's: The Business behind the Golden Arches (Big Brands)
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McDonald's: The Business behind the Golden Arches (Big Brands)
Discover the incredible story behind the world's most famous fast-food brand. Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. It looks at some of the brightest business minds behind McDonald's meteoric rise, the development of the company's most famous products, from the Big Mac to the Happy Meal and reveals the marketing and PR strategies that have built McDonald's into such a powerful brand. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at MacDonald's, and at the fast-food industry as a whole.
