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McDonald's: The Business behind the Golden Arches (Big Brands)

R 635

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

McDonald's: The Business behind the Golden Arches (Big Brands)

Discover the incredible story behind the world's most famous fast-food brand. Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. It looks at some of the brightest business minds behind McDonald's meteoric rise, the development of the company's most famous products, from the Big Mac to the Happy Meal and reveals the marketing and PR strategies that have built McDonald's into such a powerful brand. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at MacDonald's, and at the fast-food industry as a whole.
Country USA
Brand Lerner Publications (Tm)
Manufacturer Lerner Publications ™
Binding Library Binding
UnitCount 1
Format Illustrated
EANs 9781512405903
ReleaseDate 0000-00-00

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