Media Training A-Z

Product Description
New edition includes up-to-date tips and strategies for speaking and dealing with NEW Media, including: blogs, podcasts, webcasts, and ezines.

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Learn to get the quotes you want, look good on camera, and sound confident and comfortable during your next media interview.

In the book, TJ Walker & Jess Todtfeld explain:
-A systematic approach to developing and delivering a memorable message
-Strategies to help reduce nervousness
-Tips and guidelines for looking your best on camera
-A successful approach to answering tough questions
-Tips on dealing with ANY interview situation
-Memorable examples from key media figures
-A proven, step-by-step system to create sound bites and get the quotes you want!
- Strategies for speaking to new media

From the Author
"Everybody I work with wants the same things when it comes to dealing with the media: They want to come across as comfortable, confident and relaxed to audiences (and they’d like to actually feel comfortable, confident and relaxed too). Next, they’d like to be able come up with a clear-cut simple message, be able to deliver that message, answer questions in a thoughtful manner, and, finally, get the exact quotes or sound bites they want into the story. This book is a compilation of insights I’ve learned over the last 20 years of trying to help clients accomplish these goals." TJ Walker