New Products Management

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New Products Management

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œnew product.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Country	USA
Author	C. Merle Crawford
Binding	Kindle Edition
Edition	11
EISBN	9780077729097
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	608
PublicationDate	2014-02-07
Publisher	McGraw-Hill Higher Education
ReleaseDate	2014-02-07
Studio	McGraw-Hill Higher Education

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