Organizational Change: Creating Change Through Strategic

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Organizational Change: Creating Change Through Strategic Communication
Organizational ChangeÂ integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Â Laurie Lewis tiesÂ together the disparate literatures in management, education, organizational sociology, and communication to exploreÂ how the practices and processes of communication work in real-world cases of change implementation.Â
- GivesÂ a bold and comprehensive overview of communication research and ideas on change and those who bring it about
- Fills in an important piece of the applied communication puzzle as it relates to organizations
- Illustrated with student friendly, real life case studies from organizations, includingÂ organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
- Winner of the 2011 Organizational Communication NCA Division Book of the Year

Organizational Change: Creating Change Through Strategic Communication