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Business & Money

Marketing & Sales

Rethinking Marketing: The Entrepreneurial Imperative

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Rethinking Marketing: The Entrepreneurial Imperative

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a â€œwhat if?â€ compass in which the emphasis is on asking the right questions, rather than finding the right answers.Â For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

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NOTE: The print may appear lighter in some copies due to the print method used.

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Country USA
Brand Pearson
Manufacturer Pearson
Binding Paperback
ItemPartNumber 9780132393898
UnitCount 1
EANs 9780132393898
ReleaseDate 0000-00-00

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