Rokda: How Baniyas Do Business

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Rokda: How Baniyas Do Business

Baniyaâ€”a derivative of the Sanskrit word Vanij, is a term synonymous with Indiaâ€™s trader class. Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail.

Nikhil Inamdarâ€™s Rokda features the stories of a few pioneering men from this mercantile communityâ€”Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami; Rohit Bansal, co-founder of Snapdeal; Neeraj Gupta, founder of Meru Cabs; and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kotaâ€”amongst others.

Through the triumphs and tribulations of these men in the epoch marking Indiaâ€™s entire post independence struggle with entrepreneurshipâ€”from the License Raj to the opening up of the floodgates in 1991, and the dawn of the digital eraâ€”Rokda seeks to uncover the indomitable spirit of the Baniya.

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