Satisfaction Guaranteed: The Making of the American Mass

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Satisfaction Guaranteed: The Making of the American Mass Market

This sweeping history provides the reader with a better understanding of Americaâ€™s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kelloggâ€™s, Wrigleyâ€™s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macyâ€™s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Satisfaction Guaranteed: The Making of the American Mass Market