Selling to the Affluent

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Selling to the Affluent

In the best-selling classic The Millionaire Next Door, Dr. Thomas Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluentâ€”and delivers a strategy for salespeople to leverage that information to best advantage.

This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needsâ€”frequently different from those of less affluent marketsâ€”and selling both tangible and intangible products. It profiles several key demographics within the wealthy subsetâ€”including business owners, men and women, and the retired. Itâ€™s the most detailed and inclusive manual on the market for selling to the wealthy.

ABOUT THE AUTHOR

Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing Americaâ€™s wealthy, starting in 1973â€”and focusing on people with a net worth of at least $1 million.

His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Doorâ€”selling over 2 million copies. His subsequent book, The Millionaire Mind, debuted at #2 on the New York Times bestseller list.

Dr. Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He currently lives in Atlanta.

Country	USA
Author	Thomas J. Stanley Ph.D.
Binding	Kindle Edition
EISBN	9780795326004
Format	Kindle eBook
IsAdultProduct
Label	RosettaBooks
Manufacturer	RosettaBooks
NumberOfPages	494
PublicationDate	2012-06-29
Publisher	RosettaBooks
ReleaseDate	2012-06-29
Studio	RosettaBooks

Selling to the Affluent

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