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Sensory Marketing
Product ID: 9656727
Condition: USED (All books in used condition)
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R 1,974
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Delivery: 10-20 working days
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Condition: USED (All books in used condition)
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Sensory Marketing
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Technical Specifications
Country
USA
Height
10
Length
6
Weight
1.00089866948
Width
1
ReleaseDate
2009-06-09T00:00:01Z
NumberOfItems
1
