Sold Out: How Marketing in School Threatens Children's

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Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education

If you strip away the rosy language of â€œschool-business partnership,â€ â€œwin-win situation,â€ â€œgiving back to the community,â€ and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.
Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to â€œbrandâ€ students and thereby help insure that they will be customers for life. This process of â€œbrandingâ€ involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, â€œbrandingâ€ children â€“ just like branding cattle â€“ inflicts pain.
Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to childrenâ€™s well-being and to the integrity of the education they receive.
Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.

Country	USA
Binding	Kindle Edition
EISBN	9781475813623
Format	Kindle eBook
Label	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
NumberOfPages	296
PublicationDate	2015-08-07
Publisher	Rowman & Littlefield Publishers
ReleaseDate	2015-07-30
Studio	Rowman & Littlefield Publishers

Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education

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