Sport Marketing

Sport Marketing, Third Edition, has been thoroughly updated with a comprehensive ancillary package, new examples from the field, and the latest information about marketing in the burgeoning sport industry.

Significant updates to the new edition include a new chapter on branding, an expanded chapter on research in sport marketing, and an updated final chapter on the future of sport marketing. The distinguished authors’ use of real-world examples and engaging writing style will help students and practitioners understand the foundations of sport marketing and how to effectively use those foundations in real-world settings.