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Strategic Pricing for Medical Technologies: A Practical Guide to Pricing Medical Devices & Diagnostics

Strategic Pricing for Medical Technologies: A Practical Guide to Pricing Medical Devices & Diagnostics

Product ID: 0615661890 Condition: USED (All books in used condition)
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Strategic Pricing for Medical Technologies: A Practical Guide to Pricing Medical Devices & Diagnostics

In Strategic Pricing for Medical Technologies, industry veteran and pricing expert, Christopher D. Provines, provides a comprehensive and practical guide to pricing medical technologies. Medical technologies include medical devices, in-vitro diagnostics, in-vivo diagnostics, combination products, and medical supplies & equipment. The book will help you better quantify, communicate, and capture value in an increasingly challenging environment. Drawing on 20-plus years of experience in the medical technology industry as well as research, the book provides a comprehensive strategic framework for pricing medical technologies. It specifically addresses, among other things:
  • Quantifying the value of medical technologies
  • Setting pricing strategy
  • Communicating value
  • Developing offering strategies
  • Understanding buying groups and the buying center
  • The role of evidence and reimbursement
  • Pricing innovation
  • International pricing. 
It is filled with real case studies, useful frameworks, and detailed explanations of how to think about the unique issues and challenges of pricing medical technologies.  

Technical Specifications

Country
USA
Brand
Christopher Provines
Manufacturer
Christopher Provines
Binding
Paperback
ItemPartNumber
black & white illustrations
UnitCount
1
EANs
9780615661896

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