Successful Social Media and Ecommerce Strategies in the Wine Industry
Product ID: 113760297X
Condition: USED (All books in used condition)
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Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Successful Social Media and Ecommerce Strategies in the Wine Industry
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Technical Specifications
Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Hardcover
ItemPartNumber
26 tables, 21 figures
ReleaseDate
2015-12-21T00:00:01Z
UnitCount
1
Format
Illustrated
EANs
9781137602978
