That Certain Something: The Magic of Charm

A friend once summed up Arlene Francis' wonderful magnetic quality by saying, "Arlene is the only person I know who acts as though life were the best party she ever attended." Like the Pied Piper, she attracts droves of people who flock around, hoping that some of the sparkle will rub off on them. Now in this witty and helpful book Arlene reveals the secrets of genuine charm--a charm that emanates from a person because he is fully himself. She says, "Counterfeit charm is worse than none at all," and tells you how to avoid the sandpaper personality, the infectious yawn, the phony glamour of superciliousness and how to develop true, warmhearted charm. "It isn't easy to be your best self," Arlene Francis admits, "but if you dare to be yourself--completely--you might be in for a pleasant surprise." Life for you, too, may become "the best party you ever attended." Charm is covered in two steps: getting at those things which stop you from being yourself; presenting some ideas that might be helpful in polishing the charm you have. It never pays to put good wallpaper on crumbly plaster.