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The 4 Billion Dollar Tweet
For many business leaders, social media is an afterthought or something left to others: a big mistake in this brave new media world where social platforms can change fortunes.
Take Lockheed Martin, whose stock plunged nearly $4 billion in a single day. The culprit? 140 characters. A Tweet from Donald Trump sent stock into a tailspin. Company leadership was silent on social media, unwilling or unable to respond.
For leaders, the question is no longer can you afford to be on social media, but can you afford not to. It s no exaggeration to say the future of your company may depend on knowing how, when and why to use your social platforms.
In this pithy primer, Hootsuite CEO Ryan Holmes offers busy leaders a pocket guide to social media. With quotable, bite-size content including case studies, statistics and graphs, the mind behind the world s most widely used social management platform provides practical ideas to get results.
Ideal for leaders looking to expand their connections with customers and employees, avert crisis and fuel growth, The 4 Billion Dollar Tweet offers an accessible introduction to leadership communication through social media.
It can take just a few minutes to get up to speed. But it might just cost you a few billion dollars not to.
