IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
| Country | USA | 
| Brand | CREATESPACE | 
| Manufacturer | CreateSpace Independent Publishing Platform | 
| Binding | Paperback | 
| ItemPartNumber | 9781973982180 | 
| UnitCount | 1 | 
| EANs | 9781973982180 | 
| ReleaseDate | 0000-00-00 |