The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
This book is a user-friendly, comprehensive guide for planning and writing questionnaires for survey research. It includes specific guidelines on how to make questions clear, answerable, easy and unbiased. It also has guidelines on how to ask people to select from a list, rate things on a scale, and answer open-ended questions. It also has a review of how to properly pretest a questionnaire, commonly known as cognitive interviewing.
Technical Specifications
You might also like
Survey Research Methods (Applied Social Research Methods)
Mass Media Research: An Introduction
Designing Quality Survey Questions
Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
Concepts in Strategic Management and Business Policy (14th Edition)
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Scale Development: Theory and Applications (Applied Social Research Methods)
Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams