The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)

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The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)

• Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well.--Back cover.