The Fabulous Fisher Brothers: The Rothschilds of America

Several prominent brother teams pioneered the American automobile industry: Horace and John Dodge, Charles and Frank Duryea, Francis and Freelan Stanley, five Studebaker brothers and James and William Packard. However, the seven burly Fisher brothers were not only the most numerous of all the families, each one extensively involved in developing the famous “Body by Fisher” brand and subsequently General Motors, they were also among the most successful of the automobile titans. They amassed great wealth during their extensive careers and even more so following their retirement from the automobile industry. They survived the Great Depression with $500 million--after reportedly losing $3 billion in the stock market crash! More than 70 million automobiles have been produced carrying their stagecoach trademark: "Body by Fisher." The story of these extraordinary and close-knit brothers is the story of the automobile industry from its roots to its ascent as the largest industry in America. [3,149-word Titans of Fortune article]