The Fashion Startup Guide: A step by step guide on how to build a fashion brand and business (How to start a fashion company)

Johnathan Webster, author, award winning NYC based designer for companies such as Helmut Lang & Theory, consultant to many NYC brands gives readers an inside of how to start a clothing company with a step by step guide of the necessary steps to create, produce and begin your own fashion line.



The Fashion Start-up Guide addresses both creative and technical challenges that one must be aware of to create a fashion collection. It provides the essential tools and checklists to start a clothing business with no nonsense chapters such as:

- How to harness you creative idea

- A step by step flow-chart

- How and when to purchase fabric

- In-depth analysis of how to work with a pattern maker

- Detailed description of a technical pack (examples included)

- Finalizing your fashion collection

- Step by step checklists to keep you moving fluidly

- List of websites, emails and references

- Sales: Which method is best for you!