Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Country | USA |
Brand | Henry Holt & Company |
Manufacturer | Henry Holt and Co. (BYR) |
Binding | Hardcover |
ItemPartNumber | 9780805099232 |
ReleaseDate | 2014-07-08 |
UnitCount | 1 |
EANs | 9780805099232 |