Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Country | USA |
Brand | Picador |
Manufacturer | Picador |
Binding | Paperback |
ItemPartNumber | Illustrated |
ReleaseDate | 2005-12-27 |
UnitCount | 1 |
Format | Illustrated |
EANs | 9780312425654 |