Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Country | USA |
Brand | Simon & Schuster |
Manufacturer | Simon & Schuster |
Binding | Mass Market Paperback |
ItemPartNumber | 9781451678192 |
ReleaseDate | 2012-04-17 |
UnitCount | 1 |
EANs | 9781451678192 |