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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johanssonâ€™s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business School Press
Binding Paperback
ItemPartNumber 9781422102824
UnitCount 1
EANs 9781422102824
ReleaseDate 0000-00-00

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