The New Rules of Lead Generation: Proven Strategies to

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services?

What's been missing--until now--is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation, marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign.

Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed.
Country USA
Brand AMACOM
Manufacturer AMACOM
Binding Hardcover
ItemPartNumber 9780814432617
ReleaseDate 2013-03-20
UnitCount 1
EANs 9780814432617

Country	USA
Brand	AMACOM
Manufacturer	AMACOM
Binding	Hardcover
ItemPartNumber	9780814432617
ReleaseDate	2013-03-20
UnitCount	1
EANs	9780814432617

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

You might also like...