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The PDMA ToolBook 2 for New Product Development

Product ID: 0471479411 Condition: USED (All books in used condition)

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Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

The PDMA ToolBook 2 for New Product Development

This book covers all aspects of product development, from thecreation of the concept through development and design to the finalproduction, marketing, and service. The contributors are members ofthe Product Development and Management Association (PDMA) and comefrom such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand,and Oscar Mayer. The perfect follow-up to the successful handbookby the same organization.