The Photographer's MBA: Everything You Need to Know for Your

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

The Photographer's MBA: Everything You Need to Know for Your Photography Business
If you have finally taken the leap with your photography and gone into businessâ€“or if you are considering itâ€“The Photographerâ€™s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through â€œthe other 90%â€ of the job of a photographer. In this book, you will:
- Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
- Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
- Understand brandingâ€™s elements and how to define your own brand so that you stand out from the crowd
- Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
- Tackle costs, pricing, and contracts (including copyright and model releases)
At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographerâ€™s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

Country	USA
Author	Sal Cincotta
Binding	Kindle Edition
Edition	1
EISBN	9780133132700
Format	Kindle eBook
Label	Peachpit Press
Manufacturer	Peachpit Press
NumberOfPages	191
PublicationDate	2012-11-20
Publisher	Peachpit Press
ReleaseDate	2012-11-20
Studio	Peachpit Press

The Photographer's MBA: Everything You Need to Know for Your Photography Business

You might also like...