The Right-Brain Business Plan

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The Right-Brain Business Plan

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what itâ€™s like to make the entrepreneurial leap â€” and how to do it successfully. The key is showing creative types how to use â€” rather than stifle â€” the imagination and intuition that make them creative in the first place. Leeâ€™s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Leeâ€™s wonderfully original approach.

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