The Selling of the President

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The Selling of the President

WITH A NEW INTRODUCTION BY THE AUTHOR

Joe McGinniss was just twenty-six when he wrote the book that would redefine political journalism. â€œThe Selling of the Presidentâ€, about Richard Nixonâ€™s 1968 run for the White House, was the first book ever to take an unvarnished look at the dirty game of campaign politics. â€œOvernight,â€ Dwight Garner of The New York Times noted, â€œit made Theodore Whiteâ€™s â€˜Making of the Presidentâ€™ campaign books seem wan and dated.â€ McGinnissâ€™s startling behind-the-scenes narrative of how a candidate is packaged and sold to the American public stunned readers of the time. Forty-five years later, in the thick of another presidential election, the story is as relevantâ€”and surprisingâ€”as ever.

With its lively accounts of the clever and cynical men hired to market the Nixon brand (including a young and witty Roger Ailes) and its fresh insights into McLuhanesque campaign techniques, â€œThe Selling of the Presidentâ€ examines the genesis of the modern political campaign. As McGinniss writes in a new introduction to this digital edition, â€œâ€˜The Selling of the Presidentâ€™ is the first account of the marriage of convenience/mÃ©nage Ã trois between national politics, network television, and Madison Avenue.â€

Politics as usual began right here.

. . .

PRAISE FOR "THE SELLING OF THE PRESIDENT"

â€œMcGinniss blessed this land with his book â€˜The Selling of the President, 1968â€™.â€
â€“Robert Sherrill, â€œWashington Post Book Worldâ€

â€œDevastatingly funny and angryâ€¦McGinniss has given us a damning but terribly amusing picture of the flackery in one campaignâ€¦The problem will be around longer than Nixon willâ€¦You can read this book and laughâ€”-or maybe weep a little at how you were sold a president.â€
â€“David Broder, â€œWashington Postâ€

â€œStinging, bitterly comicâ€¦What McGinniss saw and heard he has recorded artfully enough to simultaneously entertain us and make us fear for the future of the Republic.â€
â€“â€œNew York Timesâ€

â€œAn appalled, savage and charming chronicle of Mr. Nixonâ€™s 1968 electoral campaign.â€
â€“Murray Kempton, â€œLife Magazineâ€

ABOUT THE AUTHOR

Over the course of forty years, the late Joe McGinniss wrote dozens of magazine articles and published twelve books, eleven of them nonfiction. In every decade of his unconventional career, one of his books became a classic: â€œThe Selling of the President,â€ â€œGoing to Extremes,â€ â€œFatal Vision,â€ and â€œThe Miracle of Castel di Sangro.â€ He is also the author of â€œThe Dream Team,â€ â€œBlind Faith,â€ â€œCruel Doubt,â€ and â€œThe Last Brother.â€

Country	USA
Author	Joe McGinniss
Binding	Kindle Edition
EISBN	9781614520412
Format	Kindle eBook
IsAdultProduct
Label	Byliner Inc.
Manufacturer	Byliner Inc.
NumberOfPages	212
PublicationDate	2012-09-18
Publisher	Byliner Inc.
ReleaseDate	2012-09-18
Studio	Byliner Inc.

The Selling of the President

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