The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations

The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations

Product ID: 9063693532 Condition: USED (All books in used condition)

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Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations

This is an action-oriented book for managers and entrepreneurs who want new ways to tackle the issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. This is because these days, even jet engines and cars are bundled into services that create value by bringing people and resources together in different ways. The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts.

A very strong, more practical follow-up title to BIS Publishers's successful This is Service Design Thinking.

Technical Specifications

Country
USA
Brand
Laurence King Publishing
Manufacturer
Laurence King Publishing
Binding
Paperback
ItemPartNumber
40459278
ReleaseDate
2015-01-27T00:00:01Z
UnitCount
1
EANs
9789063693534