The World's Business Cultures: How to Unlock Them

The third edition of Thorogood’s The World Business Cultures: and How to Unlock Them shows readers how to create connections and win deals in global business, rather than committing clumsy and costly faux pas. It shows the reader how to assess and understand the business customs and thinking of other countries, and how to mold your approach to achieve rapport and trust.

With this book, you'll never get the tone of a presentation, negotiation or social meeting wrong again. It gives guidance on how to handle yourself in person-to-person situations, and in the digital world.

The book contains the following tools and checklists:
* The ECOLE system of understanding cultures
Expectations
Communication
Organization
Leadership
Etiquette

Plus
* The Communication Framework
* RADAR system
* 80/20 principle
* Source guide: websites and other books