Thinking in New Boxes: A New Paradigm for Business Creativity

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Thinking in New Boxes: A New Paradigm for Business Creativity

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
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LIGHTERS?
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With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen companyâ€”a business in the PEN â€œboxâ€â€”figured out that there was growth to be found in the DISPOSABLE â€œbox.â€ And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.
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IT INVENTED A NEW BOX.
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Your business can, too. And simply thinking â€œout of the boxâ€ is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start
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THINKING IN NEW BOXES
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â€”a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).
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To make sense of the world, we all rely on assumptions, on modelsâ€”on what Luc de Brabandere and Alan Iny call â€œboxes.â€ If we are unaware of our boxes, they can blind us to risks and opportunities.
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This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps:
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â€¢ Doubt everything. Challenge your current perspectives.
â€¢ Probe the possible. Explore options around you.
â€¢ Diverge. Generate many new and exciting ideas, even if they seem absurd.
â€¢ Converge. Evaluate and select the ideas that will drive breakthrough results.
â€¢ Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly.
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Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joeâ€™s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve.
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This book isnâ€™t a simpleminded checklist. This is Thinking in New Boxes.
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And it will be fun. (We promise.)
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Praise for Thinking in New Boxes
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â€œExcellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.â€â€”Blogcritics

â€œThinking in New Boxes is a five-step guide that leverages the authorsâ€™ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in todayâ€™s competitive environment.â€â€”Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin
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â€œThinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books Iâ€™ve read in a long time.â€â€”Jennifer Fox, CEO, Fairmont Hotels & Resorts
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â€œAs impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practicalâ€”a comprehensive,Â step-by-step guide to sharpening oneâ€™s wits in order to harness creativity in the workplace.â€â€”Peter Gelb, general manager, Metropolitan Opera

From the Hardcover edition.

Country	USA
Binding	Kindle Edition
EISBN	9780679644361
Format	Kindle eBook
Label	Random House
Manufacturer	Random House
NumberOfPages	352
PublicationDate	2013-09-10
Publisher	Random House
ReleaseDate	2013-09-10
Studio	Random House

Thinking in New Boxes: A New Paradigm for Business Creativity

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