What's Your Bio Strategy?: How to Prepare Your Business for

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What's Your Bio Strategy?: How to Prepare Your Business for the Age of Synthetic Biology

NAMED ONE OF LABIOTECH'S TOP 10 BIOTECH BOOKS.

The last 50 years have been dominated by microprocessors and information technology. The next 50 will be defined by engineered living systems.

Consumer packaged goods, energy, food, healthcare, and materials industries are being transformed by the digitization of biology, gene editing tools, and synthetic biology â€“ the rapidly developing field of engineering biology.

Whatâ€™s Your Bio Strategy? is a collection of interviews with the innovators George Church (Harvard University), Andras Forgacs (Modern Meadow), Christina Agapakis and Jason Kelly (Ginkgo Bioworks), Andrew Hessel (Autodesk), Suzanne Lee (Biofabricate), Pamela Silver (Harvard University), J. Craig Venter and many others, describing the massive advances making biology easy and accessible.

What tools and technologies are driving bio-fabrication, gene editing and synthetic biology? What trillion dollar industries are being disrupted today? How must your business prepare for engineered biology?

Whatâ€™s Your Bio Strategy? includes a framework to cut through the noise and incorporate engineered biology into your business. It is an excellent companion for strategic planners and executives who need to plan product development strategies.

John Cumbers Ph.D., is the founder of SynBioBeta, the activity hub for synthetic biology startup companies, industry, and investors. Karl Schmieder M.S./M.F.A., is the founder of messagingLAB, a strategic marketing firm that works with life science leaders.

ADVANCED PRAISE for What's Your Bio Strategy?
"Cumbers and Schmieder provide a deep and broad overview of how the scope of biotechnology is expanding to impact nearly every aspect of our lives. A truly compelling work, introducing the industry leaders who are democratizing biotechnology, it will interest industry insiders and casual observers alike."
- Yali Friedman, Ph.D. Publisher, Journal of Commercial Biotechnology

"We humans take much for granted, especially when we experience the benefits of science and technology without recognizing the massive improvement to our lives. There is nothing more important than life, and the ability to engineer biology is progressing to the point where the improvements will change life for the betterâ€”even more than they have already. Let Cumbers and Schmieder share the future of biotechnologyâ€”and lifeâ€”now."
- Anthony Iannarino, best-selling author, The Only Sales Guide You'll Ever Need and The Lost Art of Closing

"What's Your Bio Strategy? pulls back the curtain on the attractive and challenging aspects of this rapidly developing discipline, showing how synthetic biology can appeal to the scientist, engineer, and entrepreneur in all of us. "
- Natalie Kuldell, PhD, Founder and Executive Director, BioBuilder Educational Foundation

"Today's revolutionary advances in biotechnology often feel more like science fiction then the real science they are. In What's Your Bio Strategy? Cumbers and Schmieder pull back the curtain on the biotechnologies being developed today and provide a framework to help businesses and individuals alike understand the implications and incorporate biotechnology into their work."
- Jamie Metzl, author, Eternal Sonata and Genesis Code

"Biotech can be pretty intimidating subject to newcomers. 'What's Your Bio Strategy' is a great place to start learning about what the science is enabling, and where it's heading."
- Luke Timmerman, founder and editor, Timmerman Report; author, "Hood: Trailblazer of the Genomics Age"

â€œWith the title, What's Your Bio Strategy? you might believe this book only applies to biopharmaceutical companies. But youâ€™d be wrong. Reading Cumbersâ€™ and Schmiederâ€™s interviews of 25 innovators, you realize that nearly every industry faces disruption by biotech, and companies lacking a strategy for how to soon implement bio at their organizations arenâ€™t likely to survive.â€
- Rob Wright, chief editor, Life Science Leader magazine

Country	USA
Binding	Kindle Edition
Format	Kindle eBook
IsAdultProduct	0
Label	Pulp Bio Books
Manufacturer	Pulp Bio Books
NumberOfPages	192
PublicationDate	2017-11-02
Publisher	Pulp Bio Books
ReleaseDate	2017-11-02
Studio	Pulp Bio Books

What's Your Bio Strategy?: How to Prepare Your Business for the Age of Synthetic Biology

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