Word Hero: A Fiendishly Clever Guide to Crafting the Lines

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Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

Yes, itâ€™s true: you can learn how to be a verbal wizard!
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Ever hear someone utter an unforgettable phrase and feel yourself reacting with withâ€¦well, awe?Â Ever read a great quote and think I could never come up with anything that clever?Â Â
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Daunting as it may seem, thereâ€™s nothing mystical about witcraft.Â Crafting memorable lines doesnâ€™t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.
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In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh â€“ even a little mischievous.Â Fear not: on offer here are not dry, abstract ideas couched in academic jargon.Â Rather, Heinrichs takes you on an amusing â€“ and amazingly helpful â€“ tour of the mechanisms that make powerful language work.Â Youâ€™ll learn how to slyly plant your words in peopleâ€™s heads and draw indelible verbal pictures by employing such tools as â€œcrashing symbols,â€ â€œrapid repeaters,â€ â€œRussian Dollsâ€ and even the powers of Mr. Potato Head.
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With those tools and others tucked in your utility belt, you might not immediately achieve â€œwordsmith immortalityâ€ but you will become a better speaker, writer, and raconteurâ€¦and long after people have forgotten everything else, theyâ€™ll remember your priceless lines.
Country USA
Brand Three Rivers Press
Manufacturer Crown
Binding Paperback
ItemPartNumber new-Nov09usbook-2017-c078925
Color Yellow
ReleaseDate 2011-10-04
UnitCount 1
EANs 9780307716361

Country	USA
Brand	Three Rivers Press
Manufacturer	Crown
Binding	Paperback
ItemPartNumber	new-Nov09usbook-2017-c078925
Color	Yellow
ReleaseDate	2011-10-04
UnitCount	1
EANs	9780307716361

Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

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