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Business & Money

Management & Leadership

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winningâ€”and failedâ€”branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Country USA
Brand Penguin
Manufacturer Penguin Publishing Group
Binding Paperback
Color Tan
ReleaseDate 2003-02-25
UnitCount 1
EANs 9780142001905

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