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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

R 663

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber 9780470238271
UnitCount 1
EANs 9780470238271
ReleaseDate 0000-00-00

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