Advertising: Principles & Practice
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Advertising: Principles & Practice
Moriarty teaches students about effective marketing.
The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.
For advertising professionals and business students concentrating in marketing or advertising.
Technical Specifications
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