Books > Business & Money > Marketing & Sales > Advertising

Advertising Research: Theory & Practice (2nd Edition)

Product ID: 0132128322 Condition: USED (All books in used condition)

Payflex: Pay in 4 interest-free payments of R257.00. Read the FAQ

R 1,028

includes Duties & VAT

Delivery: 10-20 working days

Ships from USA warehouse.

Secure Transaction

VISA Mastercard payflex ozow

Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Advertising Research: Theory & Practice (2nd Edition)

Discover how to design and use advertising research.

In order to become a successful advertising professional, itâ€™s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.

New chapters have been added in this edition that highlight recent developments in advertisersâ€™ behaviors. Changes and advancements in research design and methodology are also addressed.