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Consumer Behavior

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Out of Stock
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Out of Stock
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Out of Stock
Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing
Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing
Out of Stock
The Data Detective: Ten Easy Rules to Make Sense of Statistics
The Data Detective: Ten Easy Rules to Make Sense of Statistics
Out of Stock
Misbehaving: The Making of Behavioral Economics
Misbehaving: The Making of Behavioral Economics
Out of Stock
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Out of Stock
The JOLT Effect: How High Performers Overcome Customer Indecision
The JOLT Effect: How High Performers Overcome Customer Indecision
Out of Stock
The Millionaire Next Door (Millionaire Set Book 2)
The Millionaire Next Door (Millionaire Set Book 2)
Out of Stock
The Winner's Curse: Behavioral Economics Anomalies, Then and Now
The Winner's Curse: Behavioral Economics Anomalies, Then and Now
Out of Stock