Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing
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The Data Detective: Ten Easy Rules to Make Sense of Statistics
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Misbehaving: The Making of Behavioral Economics
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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The JOLT Effect: How High Performers Overcome Customer Indecision
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The Millionaire Next Door (Millionaire Set Book 2)
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The Winner's Curse: Behavioral Economics Anomalies, Then and Now
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