Trust Before Proof: How Unknown Brands, Creators, and Businesses Convince People to Buy Before They Have Reviews, Testimonials, or Fame
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Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business
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Why We Buy: The Science Of Shopping
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I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted
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The Challenger Sale: How To Take Control of the Customer Conversation
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Happy Money: The Science of Happier Spending
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Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal
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Oversubscribed: How To Get People Lining Up To Do Business With You
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Selling Beauty: Cosmetics, Commerce, and French Society, 1750–1830 (The Johns Hopkins University Studies in Historical and Political Science Book 127)
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Obsessed: Building a Brand People Love from Day One
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