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Buyology: Truth and Lies About Why We Buy
R 395
Buyology: Truth and Lies About Why We Buy

Hoodwinked: How Marketers Use the Same Tactics as Cults
R 1,658
Hoodwinked: How Marketers Use the Same Tactics as Cults

Hooked: How to Build Habit-Forming Products
R 523
Hooked: How to Build Habit-Forming Products

Winning on Purpose: The Unbeatable Strategy of Loving Customers
R 401
Winning on Purpose: The Unbeatable Strategy of Loving Customers

Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams
R 1,133
Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

Obsessed: Building a Brand People Love from Day One
R 535
Obsessed: Building a Brand People Love from Day One

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
R 1,208
The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Rethinking Users: The Design Guide to User Ecosystem Thinking
R 1,392
Rethinking Users: The Design Guide to User Ecosystem Thinking

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
R 565
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Deluxe: How Luxury Lost Its Luster
R 416
Deluxe: How Luxury Lost Its Luster

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