Brand Asset Management: Driving Profitable Growth Through Your Brands
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Brand Asset Management: Driving Profitable Growth Through Your Brands
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Technical Specifications
You might also like
Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Audience Evolution: New Technologies and the Transformation of Media Audiences
Media: From Chaos to Clarity
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Audience Economics: Media Institutions and the Audience Marketplace
Ten Types of Innovation: The Discipline of Building Breakthroughs
A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!