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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Brand Media Strategy: Integrated Communications Planning in the Digital Era

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
Country USA
Manufacturer Palgrave Macmillan
Binding Hardcover
ReleaseDate 2010-12-21
UnitCount 1
EANs 9780230104747

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